Sometimes, a video game does not need over-the-top hype or extensive marketing strategies in order to rake in the sales. In today’s age of third-party developers sprouting left and right to take a piece at the video game industry’s ever-expanding cake, small studios focus more on honing their games instead of spending unnecessary bucks on marketing. They let their games sell themselves.
Transistor perfectly exemplifies this.
Developed by Supergiant Games, the action role-playing game has risen from an underdog gem to a game that has sold over a million copies worldwide. The game does not come with much fanfare, even if the developers already had a well-known game under their belt (2011’s Bastion, also an action role-playing game). The sales numbers have almost doubled since January 2015, making the game both a financial and critical success (the game also has numerous award nominations under its name).
Much of Transistor’s success can be traced from the critical aspect, and often understated, aspect in marketing: word-of-mouth.
The phenomenon is not exclusively confined in video games, however, as it applies to every product whether it is in the entertainment industry or not. A great example of a product that also rose to meteoric success thanks to word-of-mouth is the 2014 superhero film Marvel’s Guardians of the Galaxy, headlined by Chris Pratt.
Of course, Transistor wouldn’t be able to achieve this success if it wasn’t equipped with the right tools to make gamers drool and be compelled to tell others about it.
Transistor: Eye-candy for the art-lovers
The most noticeable aspect of Transistor is its art style and graphics. Compared to other big budget games like those annual shooter games, Transistor’s graphics are quite modest, to say the least. But that’s also where its charm stems from.
The art style will be familiar to those who have played Supergiant Games’ other popular title. And it’s quite a beauty to behold, considering that the game has a science fiction setting — a genre that usually boasts cutting-edge and shiny aesthetics. Even if the game has an overhead isometric view, the details are amazing.
Oh, and by the way, the protagonist is a female who wields a large badass-looking sword. The sword, which may or may not look like a USB, is actually central to the game’s plot and is more than just a pretty gadget to accompany the equally pretty protagonist.
Be one of those gamers who were left amazed with Transistor.